Kardashian & Jenner Crumbl Cookies Collab

Kardashian & Jenner Crumbl Cookies Collab: In April 2025, Crumbl Cookies, renowned for its rotating menu of gourmet cookies, embarked on a high-profile collaboration with the Kardashian-Jenner family. This partnership introduced a limited-edition collection of six unique cookie flavors, each inspired by a member of the famous family. The collaboration was available from April 7 to April 12, 2025, across Crumbl locations in the U.S., Canada, and Puerto Rico.

This collaboration marked Crumbl’s first full-menu celebrity partnership, aligning the brand with the influential Kardashian-Jenner family. The initiative aimed to merge the worlds of gourmet desserts and celebrity culture, offering fans a taste of the family’s favorite flavors. The collaboration not only generated buzz but also highlighted Crumbl’s innovative approach to marketing and product development .

Kardashian & Jenner Crumbl Cookies Collab

Detailed Breakdown of Each Cookie Flavor

Kris Jenner’s Classic Yellow Layer Cake

Kris Jenner’s contribution to the collection was a Classic Yellow Layer Cake cookie. This treat featured a moist yellow cake base topped with a rich, buttery frosting. The simplicity and nostalgia of this flavor resonated with many, earning it top marks in various reviews .

Kourtney Kardashian’s Flourless Chocolate Cake

Kourtney’s Flourless Chocolate Cake cookie catered to health-conscious consumers. Made without refined sugar and sweetened with apple sauce and honey, this gluten-friendly option received mixed reviews. While some appreciated its healthful ingredients, others found the texture and flavor less appealing .

Kim Kardashian’s Snickerdoodle Crumb Cake Cookie

Kim’s Snickerdoodle Crumb Cake cookie combined a soft snickerdoodle base with a cinnamon streusel topping and a drizzle of white chocolate. This cookie was praised for its balanced sweetness and texture, making it a favorite among many reviewers .

Khloé Kardashian’s Cookies & Cream Skillet Cookie

Khloé’s offering was a Cookies & Cream Skillet Cookie topped with vanilla bean mousse. This indulgent treat featured a rich chocolate base with chunks of cookies and cream, delivering a decadent experience that appealed to fans of classic dessert flavors .

Kendall Jenner’s Cookie Dough Cupcake Cookie

Kendall’s Cookie Dough Cupcake Cookie featured a brown sugar cookie base topped with cookie dough buttercream and a dollop of raw cookie dough. While some found it overly sweet, others enjoyed the unique combination of textures and flavors .

Kylie Jenner’s Pink Confetti Sugar Cookie

Kylie’s Pink Confetti Sugar Cookie was a vibrant treat with a soft sugar cookie base and cake-batter buttercream frosting. Its eye-catching appearance and sweet flavor profile made it a hit among fans, especially those with a penchant for colorful desserts .

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Public Reception and Reviews

Consumer Feedback

The collaboration received a range of responses from consumers. While many appreciated the creativity and novelty of the flavors, others critiqued certain cookies for being overly sweet or lacking in flavor balance. Overall, the collection sparked significant interest and discussion among Crumbl’s customer base .

Social Media Reactions

Social media platforms buzzed with reactions to the collaboration. Fans shared their experiences and reviews, with some praising the unique flavors and others expressing disappointment. The collaboration’s visibility on platforms like Instagram and TikTok contributed to its widespread recognition and engagement .

Marketing and Promotional Strategies

Social Media Campaigns

Crumbl leveraged the Kardashian-Jenner family’s massive social media following to promote the collaboration. Posts from family members, including Kris Jenner, showcased the cookies and encouraged fans to visit Crumbl locations during the limited-time offer .

Limited-Time Offers and Exclusivity

The collaboration’s limited availability created a sense of urgency and exclusivity. By offering the cookies for only one week, Crumbl capitalized on the fear of missing out (FOMO) phenomenon, driving increased foot traffic and sales during the promotional period .

Impact on Crumbl’s Brand Image

Expansion of Customer Base

The collaboration attracted new customers to Crumbl, including fans of the Kardashian-Jenner family who may not have previously visited the cookie chain. This expansion of the customer base demonstrated the effectiveness of celebrity partnerships in reaching broader audiences.

Brand Perception Post-Collaboration

While the collaboration enhanced Crumbl’s visibility, it also sparked discussions about the brand’s direction and authenticity. Some long-time customers expressed concerns about the brand’s alignment with celebrity culture, while others embraced the innovation and excitement brought by the partnership .